05 October 2011

What Do Corporate Values Really Mean?

Copyright © 2011 Bob R Bogle


". . . .Corporate values, usually chosen by senior executives, are adopted to prevailing business circumstances and are not rooted in fundamental philosophical convictions, morality or ethics. In this sense, corporate values are often selected as a strategy to 'rally the troops,' and therefore, [are] manipulative in nature."

What Do Corporate Values Really Mean? -- Psychology Today

Although seemingly unrelated to the thrust of this novel, this very short article expresses in a nutshell some of the concerns that the protagonist, Max Bainbridge, has about modern American culture. It's a vaulable quick read that challenges mostly unquestioned assumptions about how our minds are easily manipulated without our knowledge.




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